Is wine a paragon of sustainability? Nope; it’s just me.

The wine industry seems so very forward-thinking. We’re inundated with stories about this or that winery’s new sustainable innovation. We check websites to read about how our wine was made. Everyone seems to be doing something new. Have you ever checked a website for info about how your canned tomatoes are made? Did the marketing for the crackers you eat proclaim where the wheat was grown? Does the brown sugar package in your baking cabinet tell you where it came from and how it was processed? Unless you’re a strict vegan, a strict locavore, or uncommonly environmentally conscious with a lot of leisure time on your hands – an extra for Portlandia, say – it’s likely that none of these things is true.

Here’s my confession: I ticked “no” for all three of those boxes, and I’m a reasonably conscientious reusable bagger who buys local/organic and volunteer at the nearest farmers market. I might have seen that my Watties tomato can* said “Grown in NZ,” but I hadn’t bothered with the website until tonight. It has a nice little vignette about a tomato grower, but no additional details on how the tomatoes actually in my can were grown. That’s awfully backward from my enlightened wine perspective. I’m buying really standard grocery store tomatoes so, for a fair comparison, let me look at Kim Crawford’s website. I just did, and I found…

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