Before I arrived in Auckland on Saturday evening, I’d planned to spend Sunday at the art museum and wandering around town. I was there for a two-day “PhD Research Innovation and Commercialization Course” hosted by the University of Auckland Business School on Monday and Tuesday and flying in on Saturday proved the least expensive and most reasonable option. Having never been to Auckland before, I figured that I’d enjoy the extra day in the city to explore. I was wrong. Walking from the bus stop to my hostel was more than enough of crowds, air pollution, and garish shops. Fortunately, I was also wrong about how easy it was to get out to Waiheke Island, as I discovered upon realizing that the ferry terminal was a five-minute walk from the hostel with ferries leaving nearly every hour. So, on Sunday I discovered that my favorite view of the city is from a boat headed away from it.
Waiheke Island is about 40 minutes by ferry from Auckland and home to something along the lines of 12 wineries, additional vineyards, and the inevitable mix of eccentric artists and rich people one finds on beautiful little islands. Being a completely spur-of-the-moment decision, I unfortunately didn’t have time to call in advance and arrange for proper winery visits. Also unfortunately, it was Mother’s Day and I was on foot. Not an ideal visit, and I’ll have to remedy its deficiencies with a better-planned future one (and one that includes visiting some of the island’s olive oil producers, I hope). But I did learn something interesting that, as it turned out, helped me think about what we were doing at the business school’s course.
I walked into Te Moto at the same time as a trio of Oregonian girls who’d just finished working harvest in Marlborough, and the tasting room host kindly offered to show the lot of us around their itty bitty production facility. As the girls cooed over the adorable little tanks, she explained that winemakers didn’t come to Waiheke unless they were interested in staying small and hands-on. An expanding business model just isn’t going to work on a 36 square mile island with astronomical land prices: at the most basic level, you can’t afford business here unless you can afford small, expensive, and precious. But you’re also not likely to plant roots (or rootstock) in this place unless you want a lifestyle that’s a little bit precious. Te Moto was founded in 1989 by the Dunleavy family, notable because patriarch Terry Dunleavy was the first CEO of the Wine Institute of New Zealand (one of two parent organizations to the present-day New Zealand Winegrowers), and though they’re clearly doing well, their crush pad-cum-open-air fermentation space is barely bigger than my office. And they’re doing something that’s the envy of many winemakers: holding on to their vintages until they think they’re ready to drink. The tasting room is currently pouring the 2006, 2007, and 2008. Even with their second label, Dunleavy, for more immediate cash flow, holding onto their flagship wine is an expensive proposition and an interesting choice.
A day later, I was sitting in the Owen G. Glenn building on the University of Auckland’s campus (a structure that could have been dropped into Starfleet Academy without anyone thinking twice about it) listening to a business professor tell me that my chances of becoming a successful entrepreneur increased with the size of the city I called home. Per capita, more start-ups are born in Sydney and Melbourne than in Auckland. Auckland fosters more than Wellington or Christchurch (the second- and third-largest cities in New Zealand, respectively), and Christchurch more than Dunedin, the seventh-largest city (and less than a tenth the size of Auckland) that I currently call home. The moral of the story was three-fold: first, aspiring innovators should live in densely-populated places; second, New Zealand innovation is hamstrung by its relative lack of large-scale urbanity; third, connections between people lead to innovation, and connections are easier in big cities. The prof was trying to convince us that making connections was easier in big cities than in smaller ones, simply because more “talent” was readily available, and that connectivity is important for business growth. Sure. But he ignored an important complicating factor: what kind of people choose to live in big cities versus small towns? Moreover, what kind of place would New Zealand be if we had six Aucklands and a Melbourne?
I can’t but wonder if part of why big cities grow small businesses is because the kind of people energized rather than irritated by the bustle, people who value or will tolerate constant motion, people willing to give up quiet porches for dirty pavement, are the kind of people willing to trade freedom of information and generosity of spirit for fatter wallets. I work hard, but being the person I want to be and living a good life is more important to me that climbing ladders, closing deals, and building an investment portfolio. I wouldn’t have come to New Zealand — and I dare say neither would most of my American friends here — if more of the country looked like Auckland.
And so I think about Waiheke. Te Moto’s definition of success involves a couple of compact car-sized fermenters with no plans to expand. You’re not going to start a winery on Waiheke unless you have money, but you’re still making a deliberate choice in favor of a particular kind of lifestyle. And so the community develops a particular flavor because the place attracts people with similar values.
My experience with Kiwis, at least outside of Auckland, is that they take time to enjoy the outdoors, sit with friends to drink their coffee, and spend money on experiences more than on fancy houses. Most folk I know in Dunedin wouldn’t live in Auckland because it wouldn’t afford them the lifestyle they treasure. Start-ups and entrepreneurs can do great things, and Villa Maria and Kim Crawford and Cloudy Bay are tremendously important for the New Zealand wine industry. But as for me, I’ll be watching the bell birds splashing around in the bird bath on the porch of my quiet little cottage on the bay, hopefully sipping something from a winemaker who’s decided to find the space to do her own thing.