Talking about nutrition labeling for wine is useful. But a new study (open-access article) assessing consumers’ interest in nutrition info on wine bottles limits its usefulness from the first sentence. The introduction begins, “Alcohol misuse…” Yes, alcohol is misused. But framing research in a way that says that alcohol is important because it is misused colors everything that follows: alcohol is going to be treated as a social evil; alcohol is going to be treated as a drug; alcohol is going to be treated as something that needs to be controlled and restrained; wine is going to be treated as alcohol. Those assumptions are especially out of place when we’re talking about nutrition labels, things usually used for food.